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Operation Santa

Operation Santa

Operation Santa is FamiliesFirst Network's annual Christmas toy drive that seeks to benefit nearly 2,200 local children this year who have experienced abuse or neglect. This drive brings joy to their Christmas holiday and reminds them that their community cares for them.

As an Operation Santa donor, you will receive a child's wish list that has the child's first name, gender, age, race and their specific Christmas wishes. You can take the wish list and go shopping for the child's specific wishes. We ask that donors please fulfill two of the child's three wishes and spend about $75 per child. All gifts are collected at Santa's Workshop in Pensacola November 16 through 20 or November 30 – December 2.

This year to keep our community safe we are offering the opportunity for donors to shop online and ship directly to Santa’s Workshop. All online orders must be purchased by November 23. To select this option choose, choose shop via Amazon on the Donor Agreement.

To sign up to be a donor and shop for a child's specific wishes please fill out the donor agreement here.

If you do not have time to shop, but would still like to participate, you can make a monetary donation to Operation Santa and some of Santa's helpers will do the shopping for you. You can donate directly online by clicking here. and selecting FamiliesFirst Network - Operation Santa. You can also make a check made payable to FamiliesFirst Network-Operation Santa and mail it to Baptist Health Care Foundation, P.O. Box 17500, Pensacola, FL 32522

For more information regarding Operation Santa, please contact Michelle Giordano, Community Relations Manager, at 850.860.4259 or

Sponsored by Lakeview Center and the State of Florida, Department of Children and Families